HR & management solutions tailored
Revenue increased by 36%
With 38 new enquiries
Brief
Develop a targeted video campaign for APERS, an Employment Relations Specialist, to highlight their expertise in tailored HR and legal solutions for small to medium-sized businesses. Showcase success stories and client testimonials to demonstrate benefits like increased productivity, reduced legal risks, and improved employee relations. Drive traffic to a landing page for consultation requests. Target: Small to medium-sized business owners and decision-makers.
Result
The campaign increased APERS’ revenue by 36% and generated 38 new enquiries. It effectively showcased APERS’ solutions and benefits, positioning the company for sustained growth and enhancing its reputation.
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See the steps to working with us
Step 1
Initial Consultation
Objective: Understand the client’s goals, target audience, and key objections.
Action: Conduct a meeting to gather insights and establish clear objectives.
Step 2
Script Development
Objective: Craft a compelling video funnel script that addresses all potential objections.
Action: Collaborate with the client to write and refine the script, ensuring clarity and engagement.
Step 3
Storyboarding
Objective: Visualise the video flow, locations and interactive elements.
Action: Create a storyboard outlining scenes, interactions, backgrounds, presenters or actors.
Step 4
Production Planning
Objective: Organise logistics for video production.
Action: Plan locations, equipment, and schedules; assemble the production teams.
Step 5
Video Production
Objective: Carefully direct the interactive video, understanding how the interactive elements will flow to overcome objections and empower customers.
Action: Capture the best presenter performances and B-roll, to ensure delivery addresses objections effectively.
Step 6
Post-Production and Review
Objective: Edit the many different segments of video, incorporate graphics and interactivity.
Action: Finalise editing, add interactive features, graphics, and sign off. Consistently evaluate data metrics and analytics to optimise each video for better performance.
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Engagement Driven
Drive sales with data-driven video funnels & targeted CTA’s. Overcoming objections & empowering
Adaptable Content
Agile videos update in real-time for regulatory compliance
Tailor messages for maximum audience impact.
Strategic Engagement
AI-powered Q&A and integrated user manuals enhance discovery.
Create active engagement with immersive scripting.