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Boosting inquiries by 34%
Click-through rates by 92%
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Brief
Create a captivating international video campaign for Garage Grown Gear, a U.S.-based outdoor equipment company. Highlight innovative, high-quality products designed for adventurers, emphasising sustainability, functionality, and style. Feature real people using the products in natural environments. Drive traffic to the website, encouraging exploration and purchases. Target audience: Outdoor enthusiasts aged 25-45.
Result
The campaign increased sales by 18% and generated 161 new enquiries. Filmed in Canada it showcased the brand’s commitment to sustainability and functionality, inspiring viewers to embrace adventure. The success boosted brand recognition and customer acquisition, positioning Garage Grown Gear as a leader in sustainable outdoor equipment.
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Step 1
Initial Consultation
Objective: Understand the client’s goals, target audience, and key objections.
Action: Conduct a meeting to gather insights and establish clear objectives.
Step 2
Script Development
Objective: Craft a compelling video funnel script that addresses all potential objections.
Action: Collaborate with the client to write and refine the script, ensuring clarity and engagement.
Step 3
Storyboarding
Objective: Visualise the video flow, locations and interactive elements.
Action: Create a storyboard outlining scenes, interactions, backgrounds, presenters or actors.
Step 4
Production Planning
Objective: Organise logistics for video production.
Action: Plan locations, equipment, and schedules; assemble the production teams.
Step 5
Video Production
Objective: Carefully direct the interactive video, understanding how the interactive elements will flow to overcome objections and empower customers.
Action: Capture the best presenter performances and B-roll, to ensure delivery addresses objections effectively.
Step 6
Post-Production and Review
Objective: Edit the many different segments of video, incorporate graphics and interactivity.
Action: Finalise editing, add interactive features, graphics, and sign off. Consistently evaluate data metrics and analytics to optimise each video for better performance.
Testimonials
"Teaming up with Vidbrain was a game-changer for us at Fundamental Fitness! Their creative video content truly captures the essence of our fun and energetic PT sessions, making it easy for our clients to see the vibrant community they're joining. Vidbrain's knack for storytelling not only boosted our engagement but genuinely reflected the joy and passion we put into every workout. Big thanks to Vidbrain for bringing our fitness journey to life in such a cool, relatable way!"
”Its the future. Great job.”
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”Switching to Vidbrain's immersive video solutions marked a turning point for Moissanite & Lab Grown Diamonds. Their expertise in scripting and video production allowed us to showcase the beauty and uniqueness of our collections, educating our customers on the power of choice between moissanite and lab-grown diamonds. The result? A notable 25% increase in conversions and a 30% reduction in customer inquiries, as our clients now have a clearer understanding of our products before making a purchase. Vidbrain's approach has not only saved us considerable time but has also enhanced the personal touch we strive for in our sales process. Their immersive video content is an absolute must in today's digital shopping climate. Highly recommended!”
"Partnering with Vidbrain transformed our approach to client engagement. Their immersive video solutions not only elevated our brand but significantly improved our sales process, making complex legal HR concepts accessible and engaging. The Vidbrain team's expertise and innovative strategies have been pivotal in enhancing our market presence and client satisfaction. Highly recommended for any firm looking to leverage video marketing effectively."
"Their innovative approach has not only enhanced our marketing strategy but also the way we present our jets to clients. The immersive 360 videos allow potential buyers to experience the luxury and sophistication of our aircraft from anywhere in the world, leading to a 16% increase in client engagement and a 21% boost in sales conversions. This technology has saved us countless hours in client briefings and tours, offering a personal touch that truly sets us apart in the competitive aviation market. Vidbrain's expertise in creating immersive experiences is unparalleled, and we highly recommend their services for any business looking to elevate their brand."
Engagement Driven
Drive sales with data-driven video funnels & targeted CTA’s. Overcoming objections & empowering
Adaptable Content
Agile videos update in real-time for regulatory compliance
Tailor messages for maximum audience impact.
Strategic Engagement
AI-powered Q&A and integrated user manuals enhance discovery.
Create active engagement with immersive scripting.
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