Janie & Jack kids perspective
32% uplift in active sales
Brief
Develop an interactive video for Janie & Jack, featuring kids sharing their favourite outfits and expressing why they love them. The video should engage young audiences and their parents, highlighting the brand’s unique style and quality.
Result
The interactive video for Janie & Jack resulted in a 32% uplift in active sales by effectively engaging children and parents. Enhanced brand loyalty and customer connection were observed. Continuous optimisation based on viewer feedback improved personalisation, relevance, and content flow with reordering. This strategic approach strengthened brand perception and positioned Janie & Jack as a leader in innovative retail experiences, significantly impacting sales and customer satisfaction.
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See the steps to working with us
Step 1
Initial Consultation
Objective: Understand the client’s goals, target audience, and key objections.
Action: Conduct a meeting to gather insights and establish clear objectives.
Step 2
Script Development
Objective: Craft a compelling video funnel script that addresses all potential objections.
Action: Collaborate with the client to write and refine the script, ensuring clarity and engagement.
Step 3
Storyboarding
Objective: Visualise the video flow, locations and interactive elements.
Action: Create a storyboard outlining scenes, interactions, backgrounds, presenters or actors.
Step 4
Production Planning
Objective: Organise logistics for video production.
Action: Plan locations, equipment, and schedules; assemble the production teams.
Step 5
Video Production
Objective: Carefully direct the interactive video, understanding how the interactive elements will flow to overcome objections and empower customers.
Action: Capture the best presenter performances and B-roll, to ensure delivery addresses objections effectively.
Step 6
Post-Production and Review
Objective: Edit the many different segments of video, incorporate graphics and interactivity.
Action: Finalise editing, add interactive features, graphics, and sign off. Consistently evaluate data metrics and analytics to optimise each video for better performance.
Testimonials
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”Its the future. Great job.”
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”Switching to Vidbrain's immersive video solutions marked a turning point for Moissanite & Lab Grown Diamonds. Their expertise in scripting and video production allowed us to showcase the beauty and uniqueness of our collections, educating our customers on the power of choice between moissanite and lab-grown diamonds. The result? A notable 25% increase in conversions and a 30% reduction in customer inquiries, as our clients now have a clearer understanding of our products before making a purchase. Vidbrain's approach has not only saved us considerable time but has also enhanced the personal touch we strive for in our sales process. Their immersive video content is an absolute must in today's digital shopping climate. Highly recommended!”
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See choice overcome objections
Empowering customers
Engagement Driven
Drive sales with data-driven video funnels & targeted CTA’s. Overcoming objections & empowering
Adaptable Content
Agile videos update in real-time for regulatory compliance
Tailor messages for maximum audience impact.
Strategic Engagement
AI-powered Q&A and integrated user manuals enhance discovery.
Create active engagement with immersive scripting.