Nespresso
Choose a pod
Product inquiries up by 21%
Brief
Develop an interactive video for Nexpresso to help potential customers identify their ideal coffee machine. Simplify the decision-making process and guide customers toward purchases or inquiries. Ensure the video is exciting and luxurious. Target: Potential coffee machine buyers at the start of their purchase journey, seeking a seamless, engaging, and educational exploration of options.
Result
The interactive video for Nexpresso increased product inquiries by 21% by engaging and educating potential buyers. Continuous optimisation based on viewership data enhanced personalisation and relevance. The video showcased Nexpresso’s range, highlighting key features and benefits. This strategy improved engagement and positioned Nexpresso as a leader in innovative customer experience, impacting sales and brand perception.
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See the steps to working with us
Step 1
Initial Consultation
Objective: Understand the client’s goals, target audience, and key objections.
Action: Conduct a meeting to gather insights and establish clear objectives.
Step 2
Script Development
Objective: Craft a compelling video funnel script that addresses all potential objections.
Action: Collaborate with the client to write and refine the script, ensuring clarity and engagement.
Step 3
Storyboarding
Objective: Visualise the video flow, locations and interactive elements.
Action: Create a storyboard outlining scenes, interactions, backgrounds, presenters or actors.
Step 4
Production Planning
Objective: Organise logistics for video production.
Action: Plan locations, equipment, and schedules; assemble the production teams.
Step 5
Video Production
Objective: Carefully direct the interactive video, understanding how the interactive elements will flow to overcome objections and empower customers.
Action: Capture the best presenter performances and B-roll, to ensure delivery addresses objections effectively.
Step 6
Post-Production and Review
Objective: Edit the many different segments of video, incorporate graphics and interactivity.
Action: Finalise editing, add interactive features, graphics, and sign off. Consistently evaluate data metrics and analytics to optimise each video for better performance.
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Engagement Driven
Drive sales with data-driven video funnels & targeted CTA’s. Overcoming objections & empowering
Adaptable Content
Agile videos update in real-time for regulatory compliance
Tailor messages for maximum audience impact.
Strategic Engagement
AI-powered Q&A and integrated user manuals enhance discovery.
Create active engagement with immersive scripting.