Recruitment
Recruitment videos
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Steps to Creating your Video Promo
Step 1
Define Your Concept
Concept: We will work with you to clearly identify the focus of your video—whether it’s a product, event, or service. Craft: Our team will help craft a creative angle, such as a unique theme or addressing a key audience pain point. Messaging: We will ensure the video highlights 3-4 core messages or values that resonate with your target audience.
Step 2
Script It Out
Brevity: We’ll craft a concise script, between 30-90 seconds, to ensure your message is clear and impactful.
Engagement: Our team will incorporate catchy sound bites and maintain a teaser tone to grab attention. Maybe even some bloopers for social media.
Clarity: We’ll ensure the script succinctly communicates the main points, making it memorable for viewers.
Step 3
Storyboard Your Vision
Visual Plan: We will outline scenes, shots, and visual elements like graphics to bring your vision to life.
Graphics & Titles: Our experts will plan visual calls to action and ensure key information is highlighted effectively.
Flow: We’ll create a logical flow that captures and retains attention throughout the video.
Step 4
Produce Your Video
Location: We’ll help select the perfect setting, such as your store or site, to showcase your brand.
Footage: Our team will capture all necessary shots, using past event footage if applicable, to create a compelling narrative.
Consistency: We ensure visual and thematic consistency to align with your brand identity.
Step 5
Edit the Video
Fast Cuts: Our editors will use quick edits to keep the video dynamic and engaging.
Multiple Versions: We’ll create variations for different platforms to ensure fresh content and avoid repetition.
Final Touches: Our team will add music, transitions, Add CGI if requests and finalise graphics to polish the final product for sign off.
Step 6
Promote Your Promo Video
Distribution: We will strategically share your video across social media, websites, and email campaigns.
Timing: Our experts will ensure a timely release, especially crucial for time-sensitive promotions.
Engagement: We’ll encourage sharing and interaction to maximise your video’s reach and impact.