TV Ads
TV advert Portfolio
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Steps to Creating your TV Advert
Step 1
Creative Brief
Objectives: Define goals (e.g., launch a product).
Message: Clarify the main message.
Audience: Identify target viewers.
Requirements: Include brand guidelines, format, budget, and timing.
Step 2
Concept Development
Develop multiple ideas based on the brief.
Concepts should vary in tone, message, and production style, use emotional elements and complement brand guidelines.
Step 3
Script and Storyboards
Finalise the concept, write the script, and create storyboards in line with TV compliance.
Include visuals, dialogue, and scene details.
Step 4
ClearCast Approval
Compliance: Submit the script for regulatory approval to ensure compliance with advertising standards.
This will include creating substantiations for you to overcome objections.
Step 5
Production & Post
Production: Choose a director, actors, music, and locations. Plan styling and props, then conduct the shoot.
Post-production: Edit footage, grade colours, manage sound, and add overlays.
Step 6
Distribution
Negotiate airtime and media booking slots with a 25% discount due to strong relationships with TV stations.
Deliver adverts to stations.
Monitor all television stats and optimise the campaigns.