Political campaigns & smart video
56% boost in engagement
Volunteer sign-ups increasing by 26%
Brief
An American politician sought to engage potential volunteers and donors through an interactive video campaign. The goal was to effectively communicate the politician’s proposals and inspire active participation and support.
Project Execution:
The interactive video was crafted to allow users to explore and evaluate the politician’s initiatives in detail. By providing an engaging and informative experience, viewers could better understand the campaign’s vision and objectives.
Result
The campaign resulted in a 56% boost in engagement, with donations and volunteer sign-ups increasing by 26%. The strategic use of interactive content successfully enhanced audience connection and support for the politician’s platform.
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See the steps to working with us
Step 1
Initial Consultation
Objective: Understand the client’s goals, target audience, and key objections.
Action: Conduct a meeting to gather insights and establish clear objectives.
Step 2
Script Development
Objective: Craft a compelling video funnel script that addresses all potential objections.
Action: Collaborate with the client to write and refine the script, ensuring clarity and engagement.
Step 3
Storyboarding
Objective: Visualise the video flow, locations and interactive elements.
Action: Create a storyboard outlining scenes, interactions, backgrounds, presenters or actors.
Step 4
Production Planning
Objective: Organise logistics for video production.
Action: Plan locations, equipment, and schedules; assemble the production teams.
Step 5
Video Production
Objective: Carefully direct the interactive video, understanding how the interactive elements will flow to overcome objections and empower customers.
Action: Capture the best presenter performances and B-roll, to ensure delivery addresses objections effectively.
Step 6
Post-Production and Review
Objective: Edit the many different segments of video, incorporate graphics and interactivity.
Action: Finalise editing, add interactive features, graphics, and sign off. Consistently evaluate data metrics and analytics to optimise each video for better performance.
Testimonials
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Changing the outcome
Empowering your viewers to action
Engagement Driven
Drive sales with data-driven video funnels & targeted CTA’s. Overcoming objections & empowering
Adaptable Content
Agile videos update in real-time for regulatory compliance
Tailor messages for maximum audience impact.
Strategic Engagement
AI-powered Q&A and integrated user manuals enhance discovery.
Create active engagement with immersive scripting.